PrivaTE policy.
Last Updated: July 7, 2025
1. Introduction
Welcome to LAVERIE NYC ("we," "our," or "us"). We are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, share, and protect your information when you use our website (the "Site"), our mobile application (the "App"), our in-store services, including wash-and-fold and commercial laundry services, and our in-store Wi-Fi.
By using our services, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
We may collect several types of information from and about users of our services:
Personal Identification Information: This includes your name, email address, phone number, and physical address. We collect this when you create an account, place a wash-and-fold order, arrange for pickup/delivery, or sign up for our commercial services.
Payment Information: When you pay for services, we collect payment card information. Please note that this data is processed by a secure third-party payment processor (e.g., Square, Stripe), and we do not store your full credit card details on our servers.
Order Information: Details about the services you request, including your laundry preferences (e.g., detergent choice, water temperature), order history, and any special instructions.
Technical & Usage Data: When you visit our Site or use our App, we may automatically collect information such as your IP address, browser type, device information, operating system, and pages you visit. We may use cookies and similar tracking technologies to collect this data.
In-Store Information: We use CCTV security cameras in our facility for the safety and security of our customers, staff, and property. These cameras may record your image and presence in our store.
3. How We Use Your Information
We use the information we collect for various purposes, including:
To Provide and Manage Our Services: To process your wash-and-fold orders, manage your account, process payments, and arrange for pickup and delivery.
To Communicate With You: To send you order confirmations, service status updates, receipts, and respond to your inquiries or customer service requests.
For Marketing Purposes: With your consent, we may send you emails or text messages about promotions, new services, or special offers. You may opt out of these communications at any time.
To Improve Our Services: To analyze how our customers use our Site, App, and in-store services so we can improve user experience, develop new features, and enhance our offerings.
For Security and Fraud Prevention: To protect our customers, our staff, and our business from fraud, theft, and other illegal activities by monitoring our security cameras and transaction data.
4. How We Share Your Information
We do not sell your personal information to third parties. We may share your information only in the following circumstances:
With Service Providers: We may share your information with third-party vendors who perform services on our behalf, such as payment processing, website hosting, data analysis, and email delivery. These providers are obligated to protect your information and are restricted from using it for any other purpose.
For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
In Case of Business Transfer: If LAVERIE NYC is involved in a merger, acquisition, or asset sale, your personal information may be transferred as part of that transaction.
5. Data Security
We implement commercially reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security.
6. Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements.
7. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
Access: You can request a copy of the personal information we hold about you.
Correction: You can request that we correct any inaccurate or incomplete information.
Opt-Out: You can unsubscribe from our marketing communications at any time by clicking the "unsubscribe" link in our emails or by contacting us directly.
Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
To exercise these rights, please contact us using the information below.
8. Children's Privacy
Our services are not intended for use by children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to remove that information.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically for any changes.
10. Contact Us
If you have any questions about this Privacy Policy, please contact us:
LAVERIE NYC
149 Sullivan St. New York, NY 10012
info@laverienyc.com
(212) 228-1805